Premium Pakistani modest fashion brand · Instagram Stories · Up to 25% off sale
Brief: Build a 4-day story campaign that makes a sale feel like an exclusive event, not a discount. Target: bold, modest, modern Pakistani women.
Day 1
Spark Curiosity
"For the women who feel like they should own the room."
Day 2
Build Desire
"This is unapologetically you. Bold. Modest. Elegant."
Day 3
Create Urgency
"Tomorrow is the moment. For women who don't compromise."
Day 4
The Reveal
"The wait is over. UP TO 25% OFF. This is The Privilege."
8/10
Strategy Score
4
Days Planned
+2.5pts
Above Brand's Own
25%
Sale Driven
My strategy vs brand's own execution
Metric
Their content
My strategy
Campaign identity
No named thread
Named arc
Day 1 copy score
5.5 / 10
8 / 10
Visual coherence
Same image × 5
Editorial arc
Engagement pull
Zero interaction
Question sticker
Premium feel
Café stock photo
Gold rack + fabric
Sale word discipline
N/A
Hidden, Day 4 only
"Yeah! You got me in some extent.. it's better than before"
Farwa · Elahi Official Store · Brand owner's direct feedback on my strategy
Dastaanwears · Fashion brand
Problem: Low reach, no leads, content not converting. Account had 276 followers with zero traction.
7
Qualified Leads
4
Conversions
57%
Lead-Convert Rate
1
Reel Only
Hook-driven reel aligned with brand content pillars + targeted keywords in caption for discoverability. 57% lead-to-conversion rate from a single piece of content.
Gift page · Lifestyle / gifting brand
Problem: Brand new page with only 100 followers. Zero content strategy, zero visibility, no reach.
303
Reach Before
2,765
Reach After
820%
Reach Growth
67%
Via Reels Tab
Built relatable, value-driven content strategy from scratch. Reels reached Explore page. 50 to 67% views from Reels tab, 17 to 21% from Explore. Generated qualified leads through organic content alone.
Professional services brand · B2B dashboard
Problem: Account stagnant at 4K followers with low engagement and no growth momentum.
4K
Followers Before
11K
Followers After
10
Days Only
175%
Growth Rate
Strategic content overhaul and consistent posting cadence. Grew account from 4K to 11K followers in just 10 days through targeted reel strategy and audience-aligned content.
"So impressed to see the true efforts @socials.freak put into @elahiofficialstore brand ideology and clearly explains why @elahiofficialstore stands out from other brands.. appreciated!"